The Insurance Surgery have become the latest business to support East Cheshire Hospice by making a £500 donation.
The firm works with clients with medical conditions, and this was partly behind its decision to help the charity.
Founder Paul Mellor set up the Macclesfield life insurance business 24 years ago after spotting a gap in the market.
Business partnerships manager Charlotte Harding said: “Paul’s wife had Crohn’s disease and they couldn’t find life insurance for her and that’s how the business started.
“What began as a one-man band now has a staff of 26, including 12 advisers.
The Insurance Company employees (from left) Charlotte Harding, Emilie Ward, Vicki King, James Ellery, John Dunkerley, Neil Cameron, Jess Edwards, Tom Heyes and Julie Arthurs.
“Our service as a specialist broker includes supporting people with medical conditions, dangerous occupations or extreme sports.
“Just this year we’ve had 500 different medical conditions reported among clients.
“Our team decided to support the Hospice and it seemed the natural thing to do, especially due to the nature of much of our work.
“The Hospice is part of the fabric of the community and we’re proud to be associated with such an institution.
“We’ve a big customer base in Macclesfield, so it’s likely some clients have used the Hospice. This is another important reason why we wanted to give back.
“We often find that our clients have been declined by a mainstream insurer, or a comparison website because once you disclose a medical condition, you can get into difficulty and premiums can be more expensive.
“We’ve had clients call us in tears because they didn’t think they could get an affordable policy.”