Keeping spirits up is never a problem for nurses at East Cheshire Hospice, especially now they have a supply of free beer!
Dozens of cases of pale ale were delivered to the Hospice by Beartown Brewery as a thank you for its work during Covid-19.
East Cheshire Hospice staff with Joe and Michael Manning from Beartown Brewery.
Drinking alcohol on site is, of course, strictly forbidden but staff enjoyed an off-duty tipple at home raising a glass to the Congleton brewery.
The Hospice received a supply of Care Bear beer, a brand so-called because profits from sales have been donated to the NHS and other health care providers.
Beartown Brewery managing director Joe Manning said: “The team at Beartown felt that the fundraising had run its course, but there was value to be given in showing appreciation to the health workers as we approached Christmas in a second lockdown.
“This is our way of thanking Hospice staff and nurses for their care and dedication during such a difficult year.
“We’re a family business and were flying until the pandemic struck. We began brewing a humble 864 pints a week when the company was set up five years ago and in 2019 that figure rose to a million pints a week.
“Covid has been a dampener but we’ve used the time to promote the brand and create new revenue streams through home deliveries, retail sales, subscriptions and our drive-thru.”
Beartown Brewery is run by Joe, brother Michael and their father David Manning. The family hail from Macclesfield where head brewer Robin Pierce lives.
East Cheshire Hospice Clinical Director Sandra Jones receives a beer supply from Joe Manning, Managing Director of Beartown Brewery.