Calvin Marketing - 25 Miles for 25 Years - East Cheshire Hospice

Calvin Marketing – 25 Miles for 25 Years

Fitness enthusiast Diana Stephenson turned the 25th birthday celebrations of the marketing and public relations company she founded into a charity challenge.

Colleagues at Calvin Marketing completed a series of solo activities to raise funds for East Cheshire Hospice.

Each went 3.6 miles and covered a combined distance of 25 miles by either running, cycling, walking, hiking or horse riding.

Diana ran to the company’s Lower Withington office, her fitness routine paying off even though she had not run for three years.

Husband Peter hiked in Macclesfield Forest with their two dogs and Charlotte Gribbin also enjoyed a dog walk.

Katya Joyce cycled and Sara Wheater ran, as did Alex Brown who went backwards partly. Meanwhile, Julia Bickerton rode her horse on a farm.

Diana said: “The fundraising was a fun way to raise money for a great local charity. I haven’t had direct experience of the Hospice but know people who’ve had its support and they sing its praises.

“We wanted to do something on our home patch to celebrate Calvin’s birthday and the Hospice is certainly a worthy recipient.

“We’re delighted to celebrate 25 years and business is flying at the moment. Marketing is very much in demand and clients are needing us more than ever during the pandemic. ”

Calvin is sharing memories across social media, reminiscing on how the industry once relied on mobile phones the size of bricks and posted out press releases with large photographs.

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Peter Stephenson on his charity hike.


Charlotte Gribbin on her dog walk.


Runner Sara Wheater was the first to complete her Calvin challenge.

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